How to take the Instagram Lab Course?
- Live-Webinar // Virtually attend an Instagram Lab class in Atlanta
- In-Person // Attend an Instagram Lab class in Atlanta
- Take the online e-course whenever you desire
Instagram Lab Courses are virtually hosted every Sunday 3-5:30pm/EST and in-person on the second and third Sunday of every month. Schedule your class on whichever Sunday is convenient.
Instagram Lab is about connect with your target audience and customer base through storytelling, getting a conversion going, and learning how to convert a follower into a buyer, and long-lasting fan of your brand. This intentional, creative roadmap was specifically designed for you to learn how to understand your customer, enhance and elevate your conversation and copywriting, and learn how to engage on Instagram without spending hours every day to help increase your overall post-reach, engagement, and website conversions.
It's time to say goodbye to "time-sucking engagement hacks", and sweaty palms that make you forced to put your phone in a bag of rice.
I'm not goingn to tell you why you need to post clean imagery that aligns with your brand. You already know that.
I am going to teach you-> How to Sell without Selling on Instagram and how to easily get the algorithm working in your favor!
Instagram Lab 101: Connect + Convert
Our world today is heavily saturated with social media so much so, that it is no longer a “hype" but an integral part of our society. Our resumes have become our Instagram feeds, our portfolios our websites and our snail mail is now facebook messaging. Within this social media day and age, we are constantly being bombarded with ads and messages that are all targeting the same superficial conversations. Within these spaces, Rachel Justis has explored how to venture past the norm of conversations taking place and how to bring raw, real life moments back into the social media context. There are MANY social media workshops out there that will tell you when to post, how to post but not always WHAT to post and the intention BEHIND the post.
Not only will we explore practical social media tools and techniques but most importantly, we will be exploring the values of your brand or business and the importance of the conversations taking place within social media.
You will leave this workshop with:
- 10 photos for your Instagram feed + creative writing for each post
- Content Calendar
- Instagram Story Campaign
- Ways to utilize Instagrams advertising platform
- Learn how to link your products to Instagram
- How to Beat Instagram’s Algorithm And Use Analytics To Outsmart Instagram
- Instagram Stories and its built-in tools,
- Instagram Highlights and how to use it strategically;
- Your bio (it's so much more important than you think!);
- DMs (those direct messages are the best way to engage your customers);
In this small group class you will learn:
- styles of photos that are popular on Instagram
- how to improve your branded photos
- how to take photos that can be regramed and make your account grow
- Add music to Instagram Story
- Choosing collaborations that work for your overall image, how to get the most out of a partnership
- Intro to Influencer Management + Campaigns
- Running a successful social media contest / giveaway
- How to create impactful Instagram ads
- Connecting through content
- How to leverage influencer marketing and make it work for yous
- Making video content and IG stories / highlights to drive sales and traffic for your business
- 2 hour hands on workshop with plenty of time for questions at the end
WHO IS THIS FOR?
BUSINESS OWNER THAT HAS NO TIME TO MANAGE SOCIAL, BUT NEEDS TO KNOW WHAT IS GOING ON.
YOU'VE TRIED EVERYTHING.
- You sign up for free courses and challenges that promise to "grow your followers".
- You diligently show up each and every day.
- You've read seemingly every blog post and hundreds of freebies that promise to give you the secrets behind growing your account.
- You maybe even already invested in other Instagram courses (and weren't totally satisfied with the results).
- You still feel like you're struggling to understand how to work around the algorithm
Because I see you out there trying to connect on Instagram
..... you're sick of the pointless follow/unfollows
.... the empty "love!" comments
.... and the crickets you keep hearing even though your followers are growing.
But what if I said you don't have to "beat the algorithm" or find the next new hack to work around it. That there's actually a (simple!) way to make the algorithm work - in your favor.
What if you could make sales... without constantly pitching yourself on Instagram?
What if YOU became the go-to shop for your customer?
No questions. She remembers you, always comments on your Instagram, and is excited to support you.
In fact, you're starting to have a love/hate relationship with Instagram.
You're sick of the desperate 'follow/unfollow' game and trying to keep up with confusing algorithm changes.
You want to sell on Instagram in a way that feels good, not just for you, but your customers too.
You're looking for real engagement, real followers, and genuine comments that make you smile and get you excited to chat with your people every day. You want to sell on Instagram in a way that feels good, not just for you, but your customers too.